understanding the Purchase Decision entails the integration of key data sources

integrated understanding
 Consumer Segments
  • Key needs, attitudes and behaviors
  • Receptivity to brand
  • Influence of pre-store/in-store marketing and merchandising
 Retail Environment
  • Shopability of retailer & category
  • Evaluation of noticability, receptivity, and effectiveness: types of signage; types of displays; types of promotions; sales & customer service
  • Shopper conversion
 Shopper Types
  • Who is the consumer? who is the shopper?
  • Pre-store vs. in-store: shopper group profiles; need-states; attitudes & behaviors; decision making; touch-points; barriers to purchase

Differentiated data drives differentiated insights, strategy, and solutions ►