The old model insufficiently combined market research, marketing, sales, merchandising, operations, and external partners and data sources.
A new integrated model is required that is consumer- and shopper- centric, and internally and externally collaborative. With this new model, pre-store and in-store media, marketing, and merchandising can be optimized to increase revenue and profits.
This new model has significant impact on revenue and profits. Results from a SMARTREVENUE survey of senior manufacturing and retail leaders have validated this model. These leaders foresee that this model has the capacity to increase top-line by a minimum of 25% and bottom-line by 50%.