virtual

virtual

SmartRevenue provides virtual technologies to cost-efficiently develop and test concepts, layouts, planograms, and packaging to understand retailer and product preferences.

Virtual testing tools range from basic but highly functional two-dimensional and video-based segmentation of shelf sets and store environments to high quality full-store 3-D simulations. Using these tools, SmartRevenue enables respondents to interactively “shop” retail simulations: freely moving within the store, browsing aisles and shelves, handling and reading packages, and selecting or returning products.

benefits
  • Cost savings: Can be less expensive than market tests that may require months in field
  • Flexibility: Multiple scenarios can be tested simultaneously
  • Speed: After initial setup virtual test can be conducted faster than store test
  • Control: Ability to control the environment and respondents interaction
  • Frictionless: Virtual testing provides an alternative to real world obstacles
  • Confidentiality: Store tests can be conducted out of the view of competition
research applications
  • Product packaging
  • New product testing
  • Pricing
  • Shelf organization
  • Assortment planning/ SKU rationalization
  • Department organization