virtual
SmartRevenue provides virtual technologies to cost-efficiently develop and test concepts, layouts, planograms, and packaging to understand retailer and product preferences.
Virtual testing tools range from basic but highly functional two-dimensional and video-based segmentation of shelf sets and store environments to high quality full-store 3-D simulations. Using these tools, SmartRevenue enables respondents to interactively “shop” retail simulations: freely moving within the store, browsing aisles and shelves, handling and reading packages, and selecting or returning products.
benefits
- Cost savings: Can be less expensive than market tests that may require months in field
- Flexibility: Multiple scenarios can be tested simultaneously
- Speed: After initial setup virtual test can be conducted faster than store test
- Control: Ability to control the environment and respondents interaction
- Frictionless: Virtual testing provides an alternative to real world obstacles
- Confidentiality: Store tests can be conducted out of the view of competition
research applications
- Product packaging
- New product testing
- Pricing
- Shelf organization
- Assortment planning/ SKU rationalization
- Department organization