Retail Strategy
SmartRevenue’s global retail strategy helps retailers to leverage their knowledge of consumers and stores to improve the customer experience, drive more shopping trips and grow market basket size. Led by Candace Adams (former Senior Director for Customer In-store Experience Insights at Walmart), SmartRevenue assists retailers in pushing the dialog with their trading partners to develop solutions that support the goals of all value chain participants. Retailers are enabled to become advocates for their customers, as well as help them have a pleasant shopping experience.
To enable retailers to be truly shopper-centric, SmartRevenue quantifies available opportunities by integrating and activating key data sources with best-of-class suppliers working collaboratively.
Optimized store and category groupings to quantify and access available revenue
- Group stores based on localized attributes
- Quantify and capture revenue at store cluster, store, and category levels
- Rationalize and allocate space at the department, category, and brand levels
- Optimize marketing mix based on at home, out of home, and in-store purchase decisions
- Develop standardized ongoing methodology and model to track the effectiveness and quantify the ROI of retailer and supplier partner strategies and investment
- Leverage resources of supplier partners to maximize retailer benefits and minimize retailer cost
- Export data to add value, speed, and power to retailer decision making
an insights-driven process that aligns, tests, evaluates, and quantifies on a continuous basis
