Foundational Research
PLATFORM™

objectives

• Achieve quantifiable understanding of shopping and purchase behaviors
• Position client as a strategic partner by leveraging differentiated data
• Utilize insights to develop strategies that can increase category and brand sales

approach

• Understand where and how shopper decisions are made
• Understand point of purchase touch-points, trip triggers, and need-states
• Understand brand-switching dynamics

method

• Retailer-specific sample comprised of purchasers and/or browsers and/or non-purchasers
• Integration of ethnographic observation and interviews (online, aisle, exit/entrance, at-home, focus groups)
• Scanning of UPCs, loyalty cards, and sales receipts

deliverables

• Win-win category development platform founded on category decision dynamic
• Understanding of shopper needs
• Evaluation of how well client is delivering against shopper needs
• Actionable recommendations to address unmet shopper needs