Foundational Research
PLATFORM™

insite
objectives
  • Achieve quantifiable understanding of shopping and purchase behaviors
  • Position client as a strategic partner by leveraging differentiated data
  • Utilize insights to develop strategies that can increase category and brand sales
approach
  • Understand where and how shopper decisions are made
  • Understand point of purchase touch-points, trip triggers, and need-states
  • Understand brand-switching dynamics
method
  • Retailer-specific sample comprised of purchasers and/or browsers and/or non-purchasers
  • Integration of ethnographic observation and interviews (online, aisle, exit/entrance, at-home, focus groups)
  • Scanning of UPCs, loyalty cards, and sales receipts
deliverables
  • Win-win category development platform founded on category decision dynamic
  • Understanding of shopper needs
  • Evaluation of how well client is delivering against shopper needs
  • Actionable recommendations to address unmet shopper needs