SmartRevenue works flexibly as a partner or subcontractor to provide advanced analytics, field research staff, and data collection technologies.

next-generation Field Solution

SmartRevenue’s TERRAIN™ – Technology & Ethnographic Research Resources Activated Intelligence Network – is a next generation field solution that integrates people, technologies, and methods to provide differentiated data. TERRAIN™ provides clients with a single solution that combines field research, project management, and experience at a cost-efficient price point.



A unique national and international team of fieldworkers including SmartRevenue ethnographers recruited from top graduate social science programs. TERRAIN™ fieldworkers are trained and managed by our dedicated TERRAIN™ field resources department.


The TERRAIN™ fieldworker team is equipped with SmartRevenue's proprietary AcWire FieldScout™ software on mobile handhelds. Mobile handhelds are programmed with custom surveys and permit rapid real-time field deployment, in-field modification, and web-based results.


TERRAIN™ fieldworkers are trained in advanced ethnographic data collection methods including traffic counting, ethnographic observation, entrance/exit polling, point-of-experience intercept interviews, in-depth qualitative interviews and shopalongs, and mystery shopping & audits.