Differentiated insights require Differentiated data

SmartRevenue believes that differentiated winning sales and marketing platforms are best built from differentiated data. To provide differentiated data to clients SmartRevenue has built a process - quantitative ethnography - that:

  • Deploys an international network of more than 1,000 ethnographers with social science backgrounds
  • Utilizes mobile handheld technologies to integrate ethnographic observations with surveys, scanning, voice-recording, and video
  • Quantifies ethnographic observations at the point of decision – at-home, in public, and in-store – to provide actionable point-of- experience insights
  • Integrates multiple methods of data collection to allow the triangulation of multiple data points to provide a more robust and holistic picture of who the shopper is, how they shopped, what they purchased, and why