understand
the shopper

integrate shopper
understanding with
sales history

contextualize
understanding within
total picture

target right offer,
right media,
right segment

quantify ROI to
evaluate and optimize
all activation efforts

• where the purchase decision is made
• buying behavior
• shopper segmentation
• what shoppers do, say, and purchase

• integration of longitudinal data
• frequency, loyalty, value

• syndicated data
• cross channel & rest of market data
• key retailer panel data
• conversion analysis

• shopper segmentation
• demand targeting
• total us households
• right messaging at-home, in-public, and in-store/at the point-of-purchase
• right offer for the right shopper

• standard in-store metrics
• communicate findings to key decision-makers
• ensure findings effect current marketing efforts