category reinvention and retail leadership

in-store/pop interviews

To transform manufacturers into best-of-class, integrated, aligned, and indispensable retail partners, SmartRevenue has developed a comprehensive four-phase Category Reinvention And Retail Leadership process

  • Define business objectives, mission, and values
  • Align stakeholders
  • Finalize team roles, responsibilities, and charter
  • Develop internal-external project task force
  • Review and evaluate existing proprietary and secondary data and reports, manuals, and processes
  • Assess and mine data for additional insights
  • Develop Fact Book, Best Practice & Principles training curriculum and plan, coordinated technology training plan
  • Identify best-in-class companies and processes
  • Identify and enroll key customers; conduct customer SWOT analyses by category
  • Generate insights to fill knowledge gaps
  • Identify where the purchase decision is made, who is the shopper/consumer by retailer, category, brand, and micro-season
  • Conduct sales gap analysis based on business objectives and integrating in-store conversion analysis
  • Ideate and design concepts
  • Test concepts with consumers
  • Enroll retailers in concept test plan
  • Test concepts at the point of purchase and analyze impact
  • Enroll key customers and roll-out best concepts
  • Track shopability and sales metrics
  • Integrate insights into training programs and charter
  • Iterate and refine