Media

media

SmartRevenue identifies where the purchase decision is made.

By knowing where the purchase decision is made, media agencies can effectively and efficiently improve client ROI by developing and optimizing media mix.

An optimized media mix reduces inefficient spending and increases client profitability by accurately targeting customer decisions made at-home, in public, and at the point of purchase with the right messaging and positioning to influence their media channel, retailer, category, and brand selections.