Leisure & Hospitality
SmartRevenue offers insights, strategies, and solutions to hotels, resorts and cruise lines, and leisure facilities, so they may better understand their individual and institutional customers to optimize marketing, media, and sales to drive revenue growth.
SmartRevenue provides foundational quantitative insights, deep ethnographic understanding, and testing so that clients can know their customer, which decisions they make at-home, in-public, and at the point of purchase, and how effectively current marketing, media, and sales target those decisions.
understand the customer
- Segmentation
- Habits
- Need-states
- Barriers to trial/purchase
- Conjoint/choice modeling
know where decisions are made
- Purchase process
- Influencers of purchase decisions
- Decision trees and hierarchies
- Awareness and perceptions
- Discovery of new offerings and services
evaluate strategy effectiveness
- Positioning
- Pricing
- Promotions
- Guest services
- Loyalty schemes
- New offerings, services, and facilities
By knowing the customer, where decisions are made, and which strategies are effective and ineffective, hotels, resorts and cruise lines, and leisure facilities can ensure in-market differentiation, enhanced positioning, increased access to penetration opportunities, optimized marketing and sales, and increased efficiency of management and operations.