SmartRevenue provides actionable shopper, direct-to-consumer, and business-to-business insights to pharmaceutical, diagnostics, biotechnology, and healthcare technology clients.
SmartRevenue combines industry experts, innovative technologies, and quantitative ethnographic methods to provide differentiated analytical insights, marketing evaluations, brand insights, point of purchase insights, product development, and data integration.
Segmentation; driver analysis; decision-tree analysis; conjoint/choice modeling; positioning; forecasting; ROI analysis; media mix optimization
Advertising; pricing; promotion; packaging; programs
Awareness, trial, usage; equity; pricing
Traffic flow; navigation; conversion; browsing behaviors; shopability; impulsivity; private label
Assessment; optimization; testing: concept, ad, packaging, layout/planogram
Prescription data; store data; panel data; UPC scans; sales receipts