healthcare

Healthcare

SmartRevenue provides actionable shopper, direct-to-consumer, and business-to-business insights to pharmaceutical, diagnostics, biotechnology, and healthcare technology clients.

SmartRevenue combines industry experts, innovative technologies, and quantitative ethnographic methods to provide differentiated analytical insights, marketing evaluations, brand insights, point of purchase insights, product development, and data integration.

analytical insights

Segmentation; driver analysis; decision-tree analysis; conjoint/choice modeling; positioning; forecasting; ROI analysis; media mix optimization

marketing evaluation

Advertising; pricing; promotion; packaging; programs

brand insights

Awareness, trial, usage; equity; pricing

point of purchase

Traffic flow; navigation; conversion; browsing behaviors; shopability; impulsivity; private label

product development

Assessment; optimization; testing: concept, ad, packaging, layout/planogram

data integration

Prescription data; store data; panel data; UPC scans; sales receipts