Univision Study Reveals Factors Influencing Purchasing Decisions Among Hispanic Consumers

Univision Communications Inc., the leading media company serving Hispanic America, revealed the findings of a study, conducted in partnership with SmartRevenue, that tracks the “Hispanic Path to Purchase” in the snacks and frozen foods categories. The study zeroed in on the decision making...

Frito-Lay Deploys Behavior Research to Boost Sales in Stores

Trading partners rely on shopper marketing and category management to present more product choices to shoppers more conveniently in the store. While they are distinct, these practices often work together to benefit the manufacturer, retailer and shopper.

Such is the case with Frito-Lay,...

Meeting Shopper Needs and Exceeding Their Expectations

The consumer and shopper are different and require different strategies and tactics. SmartRevenue’s mission is to provide the support for the development and implementation of these strategies and tactics.

By using Shopper-Centric knowledge processes, companies can develop and execute...

Translating Shopper Insights into Strategy and Solutions

Collecting and analyzing shopper insights clearly helps increase profitable sales. Retailers and manufacturers that devote resources to shopper insights can expect the investment to not only show a quick payback, but also are likely to gain a more engaged shopper base.