Senior Analytics
Jennifer Avery, MA ABD
SVP Shopper Insights
With background in both Anthropology and Psychology, Jennifer brings experience in qualitative and quantitative research methodologies in both naturalistic and facility settings. Having joined SmartRevenue in 2004, she currently leads the design and execution of large scale shopper studies and the translation of data into strategic, shopper centric insights and recommendations. Under a Presidential Fellowship, Jennifer earned an MA in Applied Anthropology from the University of South Florida and is currently completing her doctoral degree. Her research interests include globalization, elite populations, and economic development, and she has conducted research in Costa Rica and in urban settings in the United Sates. Prior to joining SmartRevenue, Jennifer taught Anthropology courses at the university level and worked as a researcher and data analyst at the Center for Urban Transportation Research in Tampa, Fl. |
Nadine McCracken
VP of Retail Solutions and Product Development
Nadine has an extensive background in translating shopper insights into action to drive retailer and manufacturer collaboration. Her focus on the value chain includes product innovation, localization, marketing, and merchandising. Nadine has held senior positions at DemandTec, EYC, IRI, Del Monte Foods, Abbott Nutritional, and PwC. Leveraging this experience, Nadine is able to combine multiple disparate data sources into tools that are unique in the industry. Nadine has worked extensively across Europe and the United States. She holds a Bachelor’s Degree from Lake Forest College in Business and French. |
Andrea Durning
VP Research & Online Services
Since 2004, Andrea has brought extensive statistical consulting, data analysis, sampling, methodological and online research experience to SmartRevenue, as well as client and project management expertise. Andrea was formerly a Business Development Director at SPSS and an Account Director at AOL/Time Warner, where she developed her expertise in online sampling methodologies. She was also a Senior Methodologist at Statistics Canada, where she developed comprehensive weighting and variance estimation models, as well as designing and conducting numerous social and economic surveys. She holds a B.S. in Statistics from Dalhousie University. |
Mike Kozloski, PhD
Project Director
Michael provides expertise in conducting community and nationwide surveys segmentation to provide analytical insights including simple-to-complex model building. He is a PhD candidate at the University of Chicago in sociology, studying in the areas of demography and epidemiology. He holds an MA in sociology from the University of Chicago and an MS in statistics from the University of Wisconsin-Madison |