David’s core role is in ensuring company-wide corporate and employee systems integrity, human technology interaction training, and overall system stability, maintenance and security. Additionally, David  actively researches the interplay between communication technologies & identity formation as well as the maintenance and evolution of on-line communities, and measuring the ever evolving behaviors of users in electronic social spaces with an eye on developing the company’s next generation of systems and technologies. In addition to having highly desirable interactive technology talents, David holds an M.S. in Applied Anthropology from the University of North Texas.

Nick directs field operations within the Ethnographic Resources Department.  Nick draws on years of experience in the magazine, advertising and consumer research industries to develop and execute field research sample plans, designs, and protocols.  Nick is also actively involved in the international expansion of SmartRevenue with a particular focus on Southeast Asia and China, where he lived for 5 years.  Nick holds a MA in communications from Cal St. – Fullerton where he concentrated on issues relating to brand equity, integrated marketing and the Chinese consumer.

Jon oversees the recruiting, screening, and training of the SmartRevenue ethnographic field team. He has nearly a decade of operations and marketing experience as a small business owner, and has successfully launched several product lines. He was a PhD candidate (ABD) in anthropology at the University of California - Santa Cruz where he won the Excellence in Teaching award and conducted research in Haiti and Uganda.