Client Services
Mike Zeman
SVP Client Services
Mike has more than 20 years of research experience from both the client and supplier perspectives, including over nine years conducting in-store research. He has experience in shopper insights research, new product development and packaging research. Mike received his MBA in Marketing Research from the University of Minnesota. |
Dirk Defenbaugh
VP Client Services
Dirk has more than 18 years of consumer marketing and retail experience. He has a wealth of retail and consumer goods experience including direct marketing, strategy development, designing multi-channel consumer experiences, advertising, and marketing/sales plan development. Formerly served as Executive Director for Fitch and as Partner/Chief Development Officer for Retail Planning Associates (RPA). His degree is from The Ohio State University. |
Braxton Haulcy
VP Business Development & New Opportunities
Braxton is a Veteran of the research industry, with more than 20 years of consumer packaged good experience. He has experience in market research, customer satisfaction and loyalty research, competitive intelligence, category management, field sales, corporate development, and finance. Braxton served as Team Leader at Questar on the Darden Restaurants account where he managed the satisfaction and loyalty research program. Previous experience includes work with Pillsbury, General Mills, Information Resources (IRI), and Nielsen. Braxton received his MBA in Marketing from the Krannert Graduate Management School at Purdue University. |
Brent White
VP Client Services
Brent has over 25 years of custom research experience in the consumer packaged goods sector. He was Executive Vice President of U.S. Sales and Client Service at NFO and TNS. He holds an B.A. in Anthropology, and a M.Ed from the University of Virginia. |