Cheryl Freeman
SVP Systems, Operations, and Human Resources
Cheryl has more than two decades of experience in the market research industry and is responsible for the overall management of corporate systems and project operations. Over the course of her career in the industry, she has worked with category leaders in a variety of industries, including CPG, Health Care, Financial Services, and AgriBusiness. Her clients have relied on her expertise in designing custom solutions for a variety of marketing needs, including new product development, positioning, segmentation, portfolio management, and product/message optimization. Cheryl holds an MBA from Xavier University. |
David Howard
Director, Project Fulfillment, Data Processing, Corporate Systems
David’s core role is in ensuring company-wide corporate and employee systems integrity, human technology interaction training, and overall system stability, maintenance and security. Additionally, David actively researches the interplay between communication technologies & identity formation as well as the maintenance and evolution of on-line communities, and measuring the ever evolving behaviors of users in electronic social spaces with an eye on developing the company’s next generation of systems and technologies. In addition to having highly desirable interactive technology talents, David holds an M.S. in Applied Anthropology from the University of North Texas. |
Jennifer Avery, MA ABD
SVP Shopper Insights
With background in both Anthropology and Psychology, Jennifer brings experience in qualitative and quantitative research methodologies in both naturalistic and facility settings. Having joined SmartRevenue in 2004, she currently leads the design and execution of large scale shopper studies and the translation of data into strategic, shopper centric insights and recommendations. Under a Presidential Fellowship, Jennifer earned an MA in Applied Anthropology from the University of South Florida and is currently completing her doctoral degree. Her research interests include globalization, elite populations, and economic development, and she has conducted research in Costa Rica and in urban settings in the United Sates. Prior to joining SmartRevenue, Jennifer taught Anthropology courses at the university level and worked as a researcher and data analyst at the Center for Urban Transportation Research in Tampa, Fl. |
Mike Zeman
SVP Client Services
Mike has more than 20 years of research experience from both the client and supplier perspectives, including over nine years conducting in-store research. He has experience in shopper insights research, new product development and packaging research. Mike received his MBA in Marketing Research from the University of Minnesota. |
John Dranow
Founder & CEO
John was named New England Small Business Administration (SBA) “Person of the Year” and first runner-up in USA. He has extensive experience in retail consulting and research, food service, and career education. He is the co-founder of the New England Culinary Institute, has taught and administered at University of Iowa, University of Missouri, Radford College, and Goddard College, and is the former chair of American Institute of Food and Wine. John received his MA and MFA from the University of Iowa. He is the recipient of a NEA grant and is a published author. |
Dard Neuman, Ph.D.
President of Insights
Dard combines academic excellence and industry expertise to design SmartRevenue's quantitative ethnography research, guide research analysis, and provide clients with actionable insights. He has been part of the SmartRevenue team from its beginnings, ensuring that project operations, management, and deliverables are of the highest quality. Dard received his Ph.D. in cultural anthropology, where he completed doctoral research as a Fulbright-Hays scholar. Dard has also gained distinction as a professor; he served on the Columbia University core curriculum and received the teaching award for excellence. |
Candace Adams
President of Global Retail Strategy
Candace is a recognized industry leader, who brings her retail and manufacturing experience and expertise to guide SmartRevenue’s global retail strategy. Candace most recently served as Senior Director for Customer In-store Experience Insights at Walmart, where she shaped Walmart’s knowledge of the changes needed to improve the customer experience. Her previous work experience includes two years at Research International prior to joining Walmart and 10 years at Philip Morris (Altria), where she generated mathematical models of behavior. Candace holds a doctorate in Research & Statistics from Virginia Tech, earned her Master’s degree in Behavioral Psychology and Program Evaluation from Radford University, and has a BS in Political Science and Sociology from University of Maryland. |
Adam Mustafa
Chief Financial Officer
Has a breadth of experience working in corporate finance. Most recently, he was the CFO for Secure Symbology, and prior to that, Adam worked as senior consultant at Deloitte & Touche. Adam also held several positions on Wall Street. Adam has an MBA from Georgetown and a BS in Finance from Syracuse. |
Goutam Gajula
Chief Marketing Officer
Goutam has been a member of the SMARTREVENUE team since 2004 and has served the company and its clients at various levels. He combines his industry experience with academic training in Anthropology and semiotics to guide SMARTREVENUE's marketing and media design and strategies. Goutam is currently completing his dissertation at Columbia University based on field work conducted in India as a Fulbright-Hays scholar. He has taught at Columbia University, where he served as part of the Core Curriculum, and Hofstra University. |
Graham Sampson
CEO, AcWire Technologies
Graham is a life long entrepreneur who has successfully built, sold and merged a number of businesses across a wide array of industries. Given his passion for using leading-edge technologies to create or improve processes and outcomes, Graham has used his laser-like focus upon the customer and user experience to create a method for creating and performing surveys in a manner that insures a positive experience for the service provider and ultimately for the survey recipient customer. Graham has garnered many prestigious rewards, including: Inc. Magazine's Inc. 500 Company, from 1996 to 1999; NJ Business News' New Jersey's Finest Company Award, 1996 to 1999; Ernst & Young Business Services Entrepreneur of the Year 1997; the Massachusetts Mutual United States Commerce & Industry Award, 1998; and induction into the New Jersey Business Hall of Fame in 1999. Most recently, Graham received the NJBiz Magazine sponsored, New Jersey's 2007 Emerging Business of the Year Award. |