News Headlines & Upcoming Events | SmartRevenue

News Headlines & Upcoming Events

November 07 2011	SmartRevenue presenting at The Marketing Research Event in Orlando, Florida ► SmartRevenue's VP of Research & Online Services, Andrea Durning, will be co-presenting with Jonathan Johnson, Director of Retail Marketing, Logitech at TMRE, the most comprehensive marketing research event...
July 12 2011	SmartRevenue is Marquee Sponsor at 2011’s Shopper Insights In Action, July 11 – 13th, Chicago ► We are proud to announce that SmartRevenue is the Marquee Sponsor at the industry's premier shopper marketing event: Shopper Insights in Action. Shopper Insights in Action is the most comprehensive shopper...
May 25 2011	POPAI – the Global Association for Marketing at Retail – partners with SmartRevenue on groundbreaking shopper engagement study ► POPAI LAUNCHES SHOPPER ENGAGEMENT STUDY Study to Include Groundbreaking Combination of Neuroscience, Eye Tracking and Shopper Interviews To Determine In-Store Decision Rate and More...
May 02 2011	SmartRevenue’s Candace Adams, PhD, comments in CPG Matters article on the need for advanced analytics to measure customer loyalty ► By Dan Alaimo Tough marketing challenges, such as measuring loyalty, require sophisticated research methods. “Retailers want to do one of two things: They want to either increase...
April 13 2011	Candace R. Adams, PhD, publishes article in PMA’s Centennial Resource Book ► Candace R. Adams, PhD, President of Global Retail Strategy at SmartRevenue recently published an article on Understanding Cross Channel Drivers of Loyalty to Optimize Decision Making in PMA’s Centennial...
March 07 2011	Shopper Marketing hails SmartRevenue’s in-store research with PepsiCo’s Quaker Oats as “one of the most impressive shopper marketing programs of 2010.” ► Last year, PepsiCo's Quaker Oats division initiated a category reset for hot cereal and partnered with SmartRevenue for a large-scale in-store study resulting in what the In-Store Marketing Institute's Peter...
November 08 2010	IIR TMRE: Russ Onish of Dreyers and Dr. Dard Neuman to discuss shopper trip preparation at The Market Research Event ► Russ Onish, Director of Category Leadership & Shopper Insights, Dreyer’s Grand Ice Cream Co. Dard Neuman, PhD, President of Insights, SmartRevenue Recent in-store research by Dreyer’s uncovered...
September 27 2010	Kaye Young provides best practices for "Reinventing Categories and Retail Leadership" at IIR Category Leadership conference in Chicago, IL ► On Tuesday, September 28, Kaye Young, SVP, SmartRevenue, and John Drake, Co-founder of Retail Performance Group presented "Reinventing Categories and Retail Leadership" at the IIR Category Leadership...