News Headlines & Upcoming Events

July 18
2012

SmartRevenue is Marquee Sponsor at Shopper Insights in Action, 2012 ►

SmartRevenue is proud to announce its Marquee sponsorship at the research industry's premier shopper marketing event: Shopper Insights in Action. Shopper Insights in Action is the most comprehensive shopper...

May 10
2012

SmartRevenue Leads In-Store Research Component of Key Industry Shopper Engagement Study ►

76% Purchase Decisions Made In-Store

New Study Released By POPAI Explores The Changing Behavior...

February 28
2012

SmartRevenue to present with POPAI and Sands Research at NARMS Global Shop in Las Vegas, NV ►

POPAI, Sands Research, and SmartRevenue will present preliminary findings of their groundbreaking Shopper Engagement Study in a special pre-conference presentation at NARMS GlobalShop. POPAI's Shopper Engagement...

January 18
2012

Nadine McCracken joins the SmartRevenue team as VP of Retail Solutions and Product Development ►

SmartRevenue is excited to announce that Nadine McCracken has joined SmartRevenue as VP of Retail Solutions and Product Development. Nadine not only brings a background of converting insights into actions, but...

November 07
2011

SmartRevenue presenting at The Marketing Research Event in Orlando, Florida ►

SmartRevenue's VP of Research & Online Services, Andrea Durning, will be co-presenting with Jonathan Johnson, Director of Retail Marketing, Logitech at TMRE, the most comprehensive marketing research event...

July 13
2011

SmartRevenue is Marquee Sponsor at 2011’s Shopper Insights In Action, July 11 – 13th, Chicago ►

We are proud to announce that SmartRevenue is the Marquee Sponsor at the industry's premier shopper marketing event: Shopper Insights in Action. Shopper Insights in Action is the most comprehensive shopper...

May 26
2011

POPAI – the Global Association for Marketing at Retail – partners with SmartRevenue on groundbreaking shopper engagement study ►

POPAI LAUNCHES SHOPPER ENGAGEMENT STUDY

Study to Include Groundbreaking Combination of Neuroscience, Eye Tracking and Shopper Interviews To Determine In-Store Decision Rate and More...

May 03
2011

SmartRevenue’s Candace Adams, PhD, comments in CPG Matters article on the need for advanced analytics to measure customer loyalty ►

By Dan Alaimo



Tough marketing challenges, such as measuring loyalty, require sophisticated research methods. “Retailers want to do one of two things: They want to either increase...