SmartRevenue will be co-presenting with Crayola and PCA at Globalshop 2017 on how to effectively leverage shopper insights to create engaging category destinations. As the category leader of children's art supplies and kid inspired innovations, Crayola developed and executed a learning plan and strategy to understand how their shoppers engaged with and shopped the category. SmartRevenue worked with Crayola to generate insights around shopper need states and navigational patterns across multiple channels and categories.
By combining a Shelf Back approach and Blue Sky Thinking utilizing their visual merchandising laboratory, Crayola collected multiple data points enabling a comprehensive understanding of the CAS shopper. These multilayered insights and shopper stories helped Crayola redesign aisles and offer new category solutions.
Driving Big Ideas using a Shelf Back Approach & Blue Sky Thinking
Wednesday, March 29, 2017: 1:30 PM - 2:30 PM
Vice President of Customer Solutions
Director of Insights and Creative Development for In-Store Merchandising
SmartRevenue is your eyes and ears at the point-of-purchase, experience and consumption, at home, in public, in-store and in digital, anywhere in the world. We've conducted over 1 million observations and interviews in 120 categories across 210 retail banners in the U.S., Canada, Latin America, Asia, Europe and the Middle East. Leveraging the best trained and educated in-house field force of over 1,200 global ethnographers, SmartRevenue helps clients identify critical point-of-purchase, experience and consumption KPI data white space metrics unavailable through other market research approaches.
Contact us for more information:
Braxton Haulcy, VP of Business Development & Client Service