On Tuesday, September 28, Kaye Young, SVP, SmartRevenue, and John Drake, Co-founder of Retail Performance Group presented
"Reinventing Categories and Retail Leadership" at the IIR Category Leadership Conference at the Sax Hotel in Chicago, IL

In their presentation Kaye Young and John Drake presented a case study review of best-practice strategies and processes that successfully build manufacturer thought leadership with retailer clients and generate a triple-win – a win for the retailer, manufacturer and shopper.