SmartRevenue's Dr. Candace Adams leads a distinguished panel of facilitators in a workshop entitled "Right Tool, Right Job:Connecting Key Retail Business Issues to Research Objectives and Methodologies" on Sunday July 11 at the Shopper Insights In Action Conference.

Workshop Facilitators:
Candace R. Adams, PhD, President, Global Retail
Strategy, SMARTREVENUE
Ray Burke, PhD, Professor and Chair of Marketing,
Kelley School of Business, INDIANA UNIVERSITY
Mark Edwards, President, RED DOT SQUARE SOLUTIONS
Elissa Moses, Chief Analytics Officer, EMSENSE

Shopper insights must be linked to the right quantitative and qualitative methods to systematically understand pre-store, in-store, point-of-purchase and post purchase drivers to close knowledge gaps and drive ROI. Further, since only 5% of shoppers are loyal to a single retailer, planning for the future based on past performance alone (e.g., transactional or sales data) results in knowledge gaps and the inability to gain retailer alignment. To increase sales, shoppability and differentiation, retailers and CPGs must expand their toolbox from the one-size-fits all tool, often advocated by research suppliers who want to sell their one proprietary tool; to a comprehensive set of tools which answer key business issues.
The challenge lies in knowing what tool is right for which job.

Drawing on her experiences at Walmart as Sr. Director, In-Store Customer Experience, and her technology partners at the time, Dr. Candace Adams and her colleagues will provide an overview of the tools that should be included in the retailer and CPG toolbox. You will learn which analytic tools can best be applied to address the following business issues:
• How can I increase store trips and basket size?
• When is the right time to use technology (virtual, video analytics, biometrics) and what key business issues can each drive?
• How to drive loyalty across food, drug, mass, club, convenience, dollar, electronics, and office supply: A case study.

For more information on the conference and to register, please visit www.shopperinsightsevent.com

SmartRevenue offers you a special 25% discount off the standard rate to join us at Shopper Insights in Action.

To have your discount applied, mention priority code: SHOPP10SMART