Convenience Retailing University 2010 (CRU)
February 1-3, 2010
Sheraton-Downtown, Phoenix, AZ

Building a Better Wine Seller
Course Code: RT-04
Time: Tuesday, 1:15 PM - 2:15 PM
Instructor: Dard Neuman, Ph.D., President of Insights, SmartRevenue
Mark Wright, Beverage Category Manager, Circle K West Coast Business Unit

Just as a beer cave evokes retailer seriousness about beer, can a wine “cellar” improve your wine image? Even if you were not able to build a humidity-controlled addition to your site, it would help to understand when wines sell and how important a chilled selection is to sales. In this session, the results of a new and unique occasion-based marketing study will illuminate best practices of wine management within the convenient format.
Presented by: E. & J. Gallo Winery