On January 29th, John Dranow, Founder and CEO, discussed the best practices for retailers, manufacturers, and marketers to "Link Purchase Intent With Consumer Engagement" to an audience at the American Strategic Management Engagement Marketing Event. In his presentation, John drew on case studies to demonstrate how qualitative and quantitative methodologies can be combined and linked with data collection technologies to:

• Understand the Path to Purchase: Pre-store, in-store, point of purchase, and post purchase
• Know where purchase decisions are made and why
• Understand the critical difference between the consumer and the shopper
• Generate insights to identify what types of engagements effectively influence consumer/shopper behaviors and attitudes at each step along the path to purchase
• Develop optimized marketing and merchandising strategies based on engagement understanding
• Develop baseline measures for engagement’s effect on revenue generation

For further information and to register, please visit: http://www.asmiweb.com/2009/11/03/m136/