Candace Adams, PhD, President, Global Retail Strategy, spoke at two prominent marketing events this month. Adams discussed the latest trends on in-store buying behavior at the Grocery Manufacturers Association’s 2009 Merchandising, Sales & Marketing Conference held in Phoenix’s Arizona Biltmore November 2, and the In-Store Marketing Excellence Conference at the Sheraton Dubai Creek Hotel & Towers, Dubai, UAE November 8.

At the GMA event, Adams discussed tools and techniques proven to chart key steps within the path to purchase, as well as how consumer-to-shopper insights can guide optimized marketing, retail, and media strategies that increase differentiation, establish leadership, and improve ROI in a session called “Charting the Path to Purchase.” At the In-Store Marketing Excellence event, she gave a presentation entitled “Designing the store layout to enrich buying experiences and capture everlasting impressions while converting traffic to purchases”.

Additional information on the GMA MSM event can be found at http://guest.cvent.com/EVENTS/Info/Summary.aspx?e=763b831a-d212-40da-abf....