Online
SmartRevenue combines the best and most appropriate online survey technology with customer specific sample, and on-the-ground category experience and industry expertise. Online interview methods may be utilized singularly or integrated flexibly with other quantititative ethnography methods.
foundational online applications
- Pre-/post- brand and ad tracking
- Media, marketing, and sales concept testing
- Confidential concept, planogram, packaging, and product testing
- Specialty/panel testing
- Awareness & usage
- Consumer segmentation
- Discrete choice analysis
- Conjoint analysis
- Online focus groups
- Media messaging evaluation
- Customer satisfaction
integrated interview methods
SmartRevenue’s Quantitative Ethnography is designed to flexibly combine and integrate multiple interview methods to provide robust and holistic customer insights. Online interviews are:
- Linked to in-store/point-of-experience findings to conduct pre/post studies
- Utilized to recruit segmented respondents for shopalongs, focus groups, and at-home ethnography
- Integrated with virtual technologies to provide broad-based testing insights
custom online national & international sample
SmartRevenue partners flexibly with US and international sample providers, including DMS Research, a subsidiary of Time Warner. DMS Research operates Opinion Place: an online sample portal that has access to over 114 million unique visitors. Unlike a typical online panel that uses an invitation-based approach, Opinion Place uses an “RDD-like” approach to gain sample through consistent, broad-based online promotions that engage respondents that would not otherwise participate in online research. DMS Research's continuous stream of respondents enables sampling of general online users, not just those who are interested in research.
For international research, SmartRevenue partners with top global sample providers including Re Rez and Research Now, to provide clients access to millions of respondents throughout the world.
SmartRevenue has relationships with panel providers including eRewards©, Survey Sampling, iThink©, and Re Rez to fulfill specialty sample needs.