Online
SmartRevenue combines the best and most appropriate online survey technology with customer specific sample, and on-the-ground category experience and industry expertise. Online interview methods may be utilized singularly or integrated flexibly with other quantititative ethnography methods.
foundational online applications
- Pre-/post- brand and ad tracking
- Media, marketing, and sales concept testing
- Confidential concept, planogram, packaging, and product testing
- Specialty/panel testing
- Awareness & usage
- Consumer segmentation
- Discrete choice analysis
- Conjoint analysis
- Online focus groups
- Media messaging evaluation
- Customer satisfaction
integrated interview methods
SmartRevenue’s Quantitative Ethnography is designed to flexibly combine and integrate multiple interview methods to provide robust and holistic customer insights. Online interviews are:
- Linked to in-store/point-of-experience findings to conduct pre/post studies
- Utilized to recruit segmented respondents for shopalongs, focus groups, and at-home ethnography
- Integrated with virtual technologies to provide broad-based testing insights