Interview
SmartRevenue provides a range of interview methods to produce insights with quantitative breadth and qualitative depth. To better understand the consumer and the shopper, interview methods are selected and combined based on a client’s specific research objectives to drive differentiated insights and inform winning sales, media, and marketing strategies.
in-store/point-of-purchase aisle intercepts,
entrance/exit interviews,
and shopalongs
- Channel & retailer choice
- Financial conversion opportunities
- Display effectiveness
- In-store media effectiveness
- Packaging, messaging, and pricing in the competitive set
online and virtual
- Pre/post findings linked to point-of-purchase/in-store findings
- Specialty sample
- Media, marketing, and sales concept testing
- Quick quantitative testing
- Confidential hypothesis testing
- Concept testing
at-home ethnography and focus groups
- Category perceptions
- Product usage habits
- Family dynamics
- Cultural analysis and psychographics