Interviews are conducted by SmartRevenue ethnographers, who are trained in advanced anthropological field methodologies. Ethnographic observations of individual shoppers are linked to interviews to extract shopper segments, need-states, drivers, and hot-spots. Interviews are conducted using SmartRevenue’s mobile handheld technology that enables ethnographers to conduct complex custom surveys, record open-ended responses, and scan shopper basket UPCs, loyalty cards, and sales receipts.
By integrating observations, surveys, voice recordings, and scans, SmartRevenue is uniquely able to provide clients with the voice of the shopper.
Based on the learning objectives, SmartRevenue conducts interview intercepts in-aisle, at the entrance, and/or at the exit.