Flow counting enables the development of shopper-centric retail environments by quantifying shopper traffic flows, patterns, and behaviors at the store, category, shelf, and display levels.
SmartRevenue provides a precise, robust, flexible, and cost-efficient solution that can be quickly deployed without encumbering customers or their retailer.
Flow counting is conducted by SmartRevenue ethnographers, who are trained in anthropological techniques to unobtrusively observe, discern, and quantify in-store shopper behaviors including
SMARTREVENUE also offers a variety of automated flow counting tools and techniques including video mining, path tracking, and infrared to provide the right tool for the right job.
Linked with ethnographic observation and in-store interviews, flow counting enables clients to know the right merchandising--displays, packaging, promotions, and messaging-–and the right place--shelf, FSD, endcap, etc.--to better target and reach the right shopper.