SmartRevenue integrates quantitative ethnography into an

advanced retail brand modeling system

Developed by Dr. Candace Adams for Walmart to increase sales, shopability, and differentiation, this system provided the shopper-focused framework for Walmart’s brand positioning and in-store strategies.

	data collection methodologies virtual testing bio-sensory monitoring eye tracking automated counting
	analytics and modeling structural equation modeling cluster analysis factor analysis prefTURF modeling
	interpretation and insights POS loyalty card geo-demographics segmentation schemas data mining