SmartRevenue integrates quantitative ethnography into an

advanced retail brand modeling system

Developed by Dr. Candace Adams for Walmart to increase sales, shopability, and differentiation, this system provided the shopper-focused framework for Walmart’s brand positioning and in-store strategies.

data collection methodologies

virtual testing
bio-sensory monitoring
eye tracking
automated counting

analytics and modeling

structural equation modeling
cluster analysis
factor analysis
prefTURF modeling

interpretation and insights

POS
loyalty card
geo-demographics
segmentation schemas
data mining