While technology and data analytics provide more answers than ever before, it remains essential to understand your consumers and shoppers in the marketplace.
SmartRevenue is your eyes and ears at the point of purchase, experience, and consumption, at-home, in-store, and in-public, anywhere in the world. SmartRevenue offers the largest field force of over 1000 ethnographers trained in behavioral science and uses quantitative ethnography to get at critical point-of-experience KPI measures that are not available through other traditional market research approaches. By understanding the touch-points and drivers along the OmniShopper path to purchase, companies can create more targeted pre-store and in-store marketing, merchandising, and sales plans as well as identify lost and white space opportunities.
SmartRevenue has conducted over 800 different studies with over 600,000 participants, in 80 categories, and in 150 retail banners, in all US markets. SmartRevenue offers global insights services through SmartWorldShopper. SmartWorldShopper has conducted over 2500 studies, in 60 countries, in over 100 retailer banners over the past 25 years.